True Grit
Cycling events | Cycling productions | Route design

About Us


True Grit is a small company with a big impact in the Dutch cycling community. Our goal is to bring together cyclists of all sorts and styles and enjoy an adventurous day out on the bike together. We believe having a good time on the bike should always be followed by a great gathering off the bike, including music, craft beers and good food.
True Grit is all about exploring our country’s beautiful backroads and finding magical trails through forest and farmland. We offer our participants unique routes that are well marked and fully serviced with espresso stops and tasty snacks. Our start and finish locations are stylish and welcoming and form an important part of our proposition. We want cyclists to feel well cared for and invite them to become part of our community of passionate explorers of roads less travelled.


We start with a brand new concept and build from there. We always stick to our succes formula of the best possible route, friendly and professional ‘on route’ service and a great afterparty with festival ambiance. Our personal approach as a team of engaged and enthusiastic cyclists is key.


We don’t just create cycling events, we are experienced in many areas of the cycling industry. Think custom designed company events, fully organised photoshoots for your (cycling) brand and ‘in the field’ brand activation activities.


One of our specialties is route design. We like to call it design because there is a lot more to creating a beautiful route than plotting a line. We start with considering the target group and find the ideal start and finish location in collaboration with our client. We then add all the (secret) ingredients that make a great route, arrange the permits and test it extensively.

If you need a unique cycling route (paved, unpaved, single track, forest trails, etc.) for your event, get in touch and we’ll get you sorted!

Meet the Team


Gijs Bruinsma

Route setter, Chief organisation

Roebijn Schijf

Chief marketing & communications

Neal Beentjes

Communication Expert

William van der Staaij

Chief Flatlands

Would you like to work with us?


We are proud to be working with these great brands and organisations.